ultra cinematic 9:16 shot of a huge golden marketing funnel in the center of a dark city night background, from the top a wide glowing stream of golden money and light falls into the funnel, big bright label above it in Russian «50–70% бюджета», at first the stream is very wide and paper money and coins are flying out and spilling past the funnel on both sides, symbolizing wasted ad spend, then over a few seconds on the right side three neon yellow UI blocks light up one by one: «AI‑креативы», «AI‑тесты», «AI‑аналитика», as they turn on the funnel visually tightens and the glowing stream narrows into a thin focused beam that falls exactly into the funnel, money stops flying out and neatly stacks in piles at the bottom, under the funnel a bright panel «ТЕ ЖЕ ЗАЯВКИ», below in the lower part of the frame big bold Russian text: «‑50% бюджета на рекламу. Проблема не в том, что рекламы мало. Проблема в том, что она не умная.», black and gold color palette, subtle motion of falling coins and
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